Plastic Planet
- Campaign
- Design Leader
2021
O Boticário launches Plastic Planet, an experience in augmented reality that shows scenarios taken by garbage to show the dimension of the problem of irresponsible disposal of plastic waste. Activation has a virtual calculator that allows users to count the amount of waste produced at home, per person, for a year and is intended to warn that, if by 2050 society does not rethink waste disposal, the planet could become make a desert with 34 billion tons of plastic.
The experience is available on the website, both in mobile and desktop versions.
- Campaign
- Design Leader
Agency: SOKO
Founder and CEO/CCO: Felipe Simi
Head of Creative Data: Rafael Caldeira and Rafael Ziggy
Creative Leader: Isabela Marangoni
Design Leader: Roma Joana
Art Directing: Patrícia Lee Mo, Leonardo Zardo and Lucas Ramos
Image Retouch: Gabriel Gahesa
Motion Designer: Yasmin Cruz
Content: Igor Frossard and Pedro Cruz
Copywriting: Doug Peroni
Concept: Fernanda Farias
Data Strategy: Nathalia Imamura
Website: Doubleleft
3D: Draft.work
Head of Broadcasting: Fabiane Abel
Broadcaster Senior: Thais Hernandez
Broadcaster: Ana Catharina Bessa, Beatriz Porto and Daniele Mendonça
COO: Brisa Vicente
Head of Operations: Larissa Kubo
Senior Producer: Lucas Cardoso
Producer: Daniele Moura, Marcelle Cerutti and Rafaela Yamaki
- Art Direction
- Packaging
- Future Farm
- Art Direction
- Editorial Design
- Desvio
- Campaign
- Design Leader
- Art Direction
- Beats
- Art Direcition
- Graphic Design
- Merch Design
- Product Design
- Marina Sena
- Concept
- Creative Consultancy
- Coolhunting,
- Anitta
- Campaign
- Design Leader
- Design Leader
- Campaign
- Guaraná Antarctica
- Creative Direction
- Design Leader
- Campaign
- Guaraná Antarctica
