Title

Trans Visbility

Role
  • Campaign
  • Design Leader
Year

2021

Info

In Brazil, January 29th is the Trans Visibility Day. And specially in the middle of a pandemic, their existence were even more threatened, fact that brought along an urgent matter: hope.

So in a country where the norm is to watch videos, headlines, studies showing the trans population in a situation of vulnerability, we've decided to organize information about them with a fresh perspective: giving hope for themselves from theirselves. 

To do so, we've categorized in a helpful way creators, artists, authors that both inspire trans people and provoke online haters in the "Registro de Existências" project.

Client
Google
#12
Credit image
Credits
Trans Visbility
Role
  • Campaign
  • Design Leader
Year
2021
Credits

Agency: Soko
Founder and Head of Creative Data: Felipe Simi
Creative Data Executive Director: Rafael Ziggy
Creative Data Leader: Caio Milanesi
Head of Design: Roma Joana
Art Director: Lucas Ramos 
Head of Accounts: Daniel Mason
Account Leader: Pedro Gonçalves
Motion designer: Lucas Ramos
Copywriter: Ode
Consultancy: Ode
Photographer: Rafa Kennedy
Data Scientist: Jonatas Pereira
Community Manager: Marcela Sena
Head of Operations: Brisa Vicente
Founder and head of media & Influence: Pedro Tourinho

Announcer: Google Brazil
Approved by: Zé Porto, Rafa Camilo and Nicole Cassiano
Head of Creative Services: Zé Porto
PMM - Creative Lead: Rafael Camilo
Social Strategy: Nicole Cassiano
Creative Copywriter: Pedro Paulo
Art Director: Taira