Fazenda Futuro

Visual identity for Fazenda Futuro™. Fazenda Futuro™ (Future Farm or Hacienda Futuro) is the first brazilian foodtech to create plant based alternatives for meat without losing flavor or texture. The purpose is to lead a change in the market so that new possibilities for conscious consumption are accessible for all brazilian consumers, vegetarians or not.

The design was also developed taking into account the innovative aspect of the brand, which intends to launch more than 20 types of plant based proteins. The di?erent cut-out window on each one creates a visual system that allows visibility and gives credibility to the product while also valuing its unique characteristics through geometric shapes. This is very important when we think of customers who are not used to this type of food.
Like a software, Fazenda Futuro’s products also upgrade their own recipes based on consumers’ feedbacks, always looking for improvement. The Future Burger already has a 2.0 version with less sodium. Also, the packaging is 100% recyclable, made with a paper sleeve and the lowest amount of plastic allowed by Brazilian legislation.